I love getting my shopping done ahead of time so I can enjoy the holidays with my family. It’s an addiction. And, each year, I nag my friends and family members to give me their lists so I know what they want. This year, we actually started talking about it around Halloween. (I know – WAY too early!)
And I’m not alone. The stores are also decking the halls earlier and earlier each year. Target Corp. rolled out its first holiday ad on Oct. 15 – three weeks earlier than its traditional November kickoff and six weeks before Thanksgiving. The company also announced it will match Amazon’s holiday prices to prevent “showrooming,” or the trend where shoppers check prices inside stores and then order the same products at cheaper prices from online retailers.
Jeff Green, president of Phoenix-based Jeff Green Partners retail consultancy, predicts consumers who are tired of political commercials are welcoming the early holiday ads. With Black Friday sales specials being leaked early as well, Green forecasts a 3 to 5 percent increase in holiday spending this year.
To remain competitive and capture early shoppers, retail shopping analysts recommend landscape and garden professionals start advertising their winter services and holiday products and specials as early as possible this year.
For those eager to maximize their holiday profits – and shopping – it seems the best example to follow is that of the early bird … and we all know how well it turned out for him.